"Nobody reads ads. People read what interests them. Sometimes it's an ad." – Howard Gossage
The Essentials:
Research & Analysis: Market awareness, desire, and sophistication are alive and well, no doubt. Your research needs to go deeper than that in order to create ads that don’t feel like ads. I take my decade of professional R&A experience and figure out how to speak to your audience both where they are and where they want to be. Data may be the new oil, but just like oil it’s useless if you can’t refine it.
Clarity: Complexity muddles the beauty of a concise, targeted message. If your audience can’t immediately understand what you’re trying to say, they will spend exactly zero time attempting to decipher it.
Simplicity: An easy thing to do poorly, a hard thing to do well. Copy should never be overcomplicated.
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." – Leo Burnett
Over a decade of experience applying targeted research and analysis to shaping desired outcomes
With an academic background in philosophy and a professional background in research and analysis, I have a uniquely shaped perspective of copywriting. Copy doesn't exist in isolation, it’s a piece to the greater whole of conversion through storytelling.
*Know the audience, know what you want to say, know how to say it.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin
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See how the unique Ad* approach to copy will expand your reach and increase your conversion rate.
To the Star.