Background: The client developed personalized mentoring/tutoring courses primarily designed for college students struggling with philosophy and ethics courses. The client provided 1 on 1 instruction as well as help with essay writing.

Problem: The preferred outreach mechanism of email was ineffective and engagement was stagnant. The client needed a way to highlight their services as well as make it approachable, welcoming, and able to meet the audience where they are, i.e. social media.

Solution: We implemented basic social media funneling to a targeted blog post aligned with customer interest. The SM post was a quote from a philosopher with a brief, witty break down and a link to allow further exploration. The link re-directed to a more fleshed out but “plain english” synopsis of a complex philosophical idea which then linked to the contact and tutoring services. This created a CTR of 3% and a conversion increase from <1% to 4%.